倍捷连接器是一家精密连接器的经销商和授权组装厂，其设计和组装的互联解决方案应用于工业、医疗、航空航天、轨道交通以及能源等多个领域。倍捷连接器董事长兼首席执行官Steven Fisher介绍，该公司是由其父亲Murray Fisher于1946在美国費城创办，当时公司业务除连接器业务外，还有真空管和半导体。作为公司第二代管理者，Steven Fisher在二十世纪七十年代决定将业务专注于连接器，谈到原因，他表示：“当时，半导体狂潮拉开序幕，分销商日益兴起，但半导体迭代产品周期快，不容易控制，而连接器的组装模式却不容易被仿制
电商平台只是一个工具，是让客户获取资讯、库存信息、行业经验和产品信息的渠道。通过这个平台，结合倍捷本地组装产线、海量库存以及专业的增值服务，能够让倍捷的互连解决方案更容易被客户被搜索到，也让客户更轻松的购买心仪的产品。在精简购物流程的同时，提升了客户体验。
面对为何在进入亚洲市场四年后，才开始增强电商模式的疑问，StevenFisher解释道，“连接器行业本身的标准化程度非常低，对于客户而言，如果在没有专业咨询的辅助下，会有选错产品的可能性。我们不希望客户因为订购了不适合的连接器而产生麻烦。此外，倍捷并不会随波逐流，而是跟随客户的脚步去精进。电商平台，无远佛界，日夜无休，是的客户体验方式。如今倍捷的业务愈发成熟，行业发展也更加先进，电商模式可以带给客户多一种购物选择。实际上，倍捷已有20%的业务是来自其他分销商或电商平台
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